Why isn’t my site indexed in the search engines?

There are various reasons why a website may not be indexed in the search engines, most obviously that the site is new, or that it has been ‘slapped’ by google, most typically for using what they regard as being dodgy SEO practices. This could either have been done by...

How to ensure your website is optimized for mobile

There are really two ways in which your website can be optimized for mobile now. The first of these is what has now become the most popular and that is to have what is known as a responsive design. A responsive design means that the content on your page changes size...

What does Domain Authority Mean?

When I first started working in the website arena, Page Rank was one of the most important metrics to determine how important your website is. Page Rank was originally developed by Google to evaluate how important a website is and it was the de facto definition for...
Are you properly prepared for mobile marketing?

Are you properly prepared for mobile marketing?

Back in 2011 Google released this video called The Mobile Movement: Understanding Smartphone customers. It has some interesting statistics, which have I suspect in almost all cases increased significantly over the past three years. If you don’t have time to watch the...

What are Meta Keywords? And do they matter?

Meta Keywords were at one stage a key part of the important meta tags to have on your website along with a title and description. As time went by however they began to be abused by the early search engine optimization people and the search engines stopped using them...

What is a well optimized Meta Description?

The Meta Description is added to your page using the meta description tags. Whilst this does not directly have an impact on search engine rankings, they are often used to display on the search engines what the website is all about. This is your opportunity to really...

Can you explain the title tag and why it matters?

The title tag plays an important part in Search Engine Optimisation and indeed Social Media. And indeed for the code that your website is written in to be valid, you need to have a title tag. Your title tag can’t be too long. No more than 50 – 60 characters and if...
Why you must build a list for your business

Why you must build a list for your business

The term “the money is in the list” is so often used that it is almost a cliche, but no matter your website, it is crucially important that you build a list. Why is it so important that you have a list? As you develop your business one of the most...

Why Your Business Needs A Blog

Earlier this morning I had a call from a friend wondering what was the point of blogging for their new business. We logged into their analytics and discovered that blogging had been responsible for 300 visits to their website this month. Of those a significant number...

The Value of Podcasting for Online Businesses

What is podcasting and how can it help my business? This is one of the questions that a lot of online business owners ask. Indeed, podcasting has grown so much as a marketing tool that it is already too significant for many business owners to ignore. Podcasting is...