[viralbait_buttons fb=”yes” google=”yes” twitter=”yes” linkedin=”yes” pinterest=”yes” ]Technology is driving advertising forward into areas that are unfamiliar to many traditional marketers. One of the most recent marketing channels to gain popularity is mobile marketing, allowing companies to connect with their customers on the move, by sending them messages on their mobile phones. So how can you take advantage of the technology without risking upsetting your customers?
People do not like to feel pressured by sales techniques; however you need to recognize that a marketing message in the form of a text message is very different to a cold call.
People get irritated by sales calls as it means they have to stop what they are doing to answer the call, and all too often they find themselves talking to a pushy salesman.
–>> Mobile marketing can be much less intrusive; the customer can check their messages at their convenience and choose whether to act on the message.
You should always provide people with the ability to opt out of further messages, and also clearly identify yourself so that the customer can associate the promotion you are telling them about with your brand. By being open and honest in your promotional efforts, customers will learn that you are a company they want to deal with and you will be able to build a lasting relationship.
I would love to show you some examples of how you can use mobile text messaging in your business to increase profits AND reduce marketing expenses. Call me today![viralbait_buttons fb=”yes” google=”yes” twitter=”yes” linkedin=”yes” pinterest=”yes” ]
