Do you need an email newsletter? This is one of the most asked questions by businesses today that often might think email is an ‘old’ technology, with blogs, social media and mobile marketing taking up most of the headlines.
Fortunately, this is not the case. Having a customer list that you can email a newsletter to on a regular basis keeps your company name and brand in the customers mind and provides him/her with valuable and useful information related to your business.
Since many companies do not use this type of marketing, you will easily stand out in the crowd. Email is still the number one way people communicate with each other online even with the advent of social marketing sites.
You should take full advantage of this fact and use email newsletters in your online marketing efforts. Keeping in contact with your customers in as many ways as possible is advantageous to your business.
–>> Do not limit your marketing efforts to just what is popular at the time. Stick to the tried and true ways that are still bringing in a return on investment.