[viralbait_buttons fb=”yes” google=”yes” twitter=”yes” linkedin=”yes” pinterest=”yes” ]As you may know, SEO stands for “search engine optimization”. It simply means that you want to do things both ON and OFF your website or blog that attracts the search engines to rank you higher.

The first thing to understand about SEO is that your site does NOT rank. It is the individual PAGES or POSTS within your site that will rank. The way that site’s rank is a combination of many factors, and Google definitely won’t tell anyone their “secret algorithm”. However, we do know some of the important criteria that they look for when ranking posts and pages.

For off-site (or off-page) SEO purposes, it is all about back linking. What is back linking? Let’s look at a fictional example so that it makes more sense.

–>> Let’s say that you love Italian food, so you go on Facebook and ask if anyone knows of a good Italian restaurant in your area. Two people answer. One of those people is your best friend, John, who you have known for 25 years. You know John loves to eat, and he always knows the best places to go.

The second person to answer is your mom’s cousin, Mary. You don’t really know her except for the one time you ate dinner at her home and got sick with food poisoning.

Whose opinion do you take? Of course, you are going to take John’s opinion, right?

Back linking is much the same. Google looks at sites, sees that there are links on these sites pointing back to your pages and then decides if these links are from sites with GOOD reputations or BAD ones.

You may be wondering how to get links back to your site on another person’s site… and how do you find these sites?! That is a long answer, so I would much rather chat with you personally about your particular situation. Give me a call or drop me an email today![viralbait_buttons fb=”yes” google=”yes” twitter=”yes” linkedin=”yes” pinterest=”yes” ]