What is podcasting and how can it help my business? This is one of the questions that a lot of online business owners ask. Indeed, podcasting has grown so much as a marketing tool that it is already too significant for many business owners to ignore.

Podcasting is basically an online radio show, a way for you to get your audio message across via the Internet. Like a blog, a podcast also has its subscribers who are regularly informed when you have an update. Unlike a blog, a podcast is an audio recording, which means you will have to flex your vocal muscles and speak to the world. Literally.

Not all people are interested in reading blog post after blog post but they are more than willing to listen to podcasts because they give voice (and increased reputation) to the broadcaster. If you are a business owner, this is a good way to establish yourself as an expert in the field and promote your way to increased revenue and a larger client base.

–>> Want more ideas about how to create your own podcasts? I can help!