In the past, one customer’s bad experience was not a source of national headlines. An unhappy customer might share the situation with a few friends or family, but that was about it.

With the advent of social media, however, one unfortunate comment posted or retweeted millions of times on Twitter or shared through networks on Facebook can send a company reeling.

Your reputation on various social media platforms is every bit as important as a face to face interaction, if not more important. Let your customers know that what they have to say is important to you.

Brushing them off or worse, completely ignoring what customers have to say, is a sure fire way to earn a reputation as a company that cares about nothing but the bottom line.

–>> People are far more likely to share negative information with friends and family than they are to share positive information, so make sure that you