One of the most common questions I get from business professionals is how often should they update their content online.  The answer to this question is not going to be the same for everyone, but the theory behind it is the same.

–>> The answer to how often you should update your content online is “as much as possible”.  Why is this?

Google is completely focused on giving a good experience to their users.  This means that they want the most relevant content to rank highly in the search engines.  They also want the content to be user friendly and helpful instead of some of the spammy content you may see on the Internet at times.

Google is constantly refocusing their efforts to make sure that the content they rank is for keywords that the user has input.  This means that you need to be constantly adding new content to your site using the proper keywords in order for it to be ranked.  In other words, you can’t just write something once or twice and expect your website to stay ranked over the long-term.  That just doesn’t happen anymore. You also cannot just guess what users want to read – you need to know what keywords they are really using.

One of the most important things to remember as a business professional is that you need to invest your money and/or time in getting content written for your site on a regular basis.  The more content you write, the more of a snowball you are creating.  Remember that that content will always be online, and so you are adding to it every time you put an article or blog post out there.  It is money and time well invested.

So what do you do if you’re not a good writer or you don’t have time?  You hire a ghostwriter or online freelance writer who is qualified and experienced at writing online content.