One of the most unique ways to drive traffic to your website and increase your credibility at the same time is by hosting your own online radio show. This may not have ever crossed your mind, and to be truthful most business owners have no idea that they can do this. The reality is that the process is simple and the paybacks can be huge.
Let’s say, for example, that you’re a real estate agent. Obviously, people are always interested in getting real estate advice. You could easily set up your own online radio show that you host once a week, twice a month or even once a month. You could interview other people or simply talk about the real estate market and answer questions from callers. It really is up to you what you want to do.
There are a couple of different sites that offer these online radio show platforms. One of the most popular ones is called BlogTalkRadio.com. It’s very simple to set up your show, and it can be pre-recorded if you’re not comfortable doing it live. The main idea of having your own radio show is branding, increasing your credibility and looking like the expert in your niche.
How would it look if you had your own Facebook fan page for your business or you could link to your radio show every time you post it? People are going to start looking to you for expert advice in your niche because they consider radio show hosts to be experts!