Web analytics not only tracks the amount of traffic funneled to your blog or website, it can also reveal information about how they interact with pages.
On-site web analytics tracks how a user found your website, be it from a search engine or a referring website, and where in the world they are searching from. It also shows which content they are compelled to check out while visiting the various web pages on your site. Web analytics can track how much time is spent on each page and how long they stay engaged on certain content.
–>> One important part of analytics is looking at the keywords that visitors are using to find your site!
Collecting web analytics may help in future website and blog design to optimize web content. For instance, if one particular page on a website is experiencing a high bounce rate, where a visitor enters and exits the same page without looking at any other part of the site, this may be a sign it needs to be redesigned or replaced.
The more analytical data a business can provide to their web developers, the better able they will able to design a blog or website to engage clients.
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Hello Justin,
I struggle with continuing to add Google products to my mix such as Analytic’s.
I’d prefer to use Google where I’ve giving them what they want, with benefit to me as well such as YouTube…… but to give them the data on my sites….
I am using PIWIK for some of my sites and Google on others. Any thoughts?
Am I being overly paranoid?
Hi Don,
This is a question I hear a lot. To be honest I suspect Google aren’t overly interested in what you are doing with your websites unless you are sitting there being an irresponsible internet user and creating masses of spam and irrelevant content.
There is certainly a rumour that speed of your site and time spent on your site have a factor in your search engine rankings so if you feel that people are just going to visit your site and leave immediately and your site loads very slowly, then I suppose you might want to feel a bit more paranoid.
Ultimately Piwik is also a very good solution for analytics, perhaps not quite as good as Google and Google is perhaps not quite as good as more expensive services such as Kissmetrics, but until your sites are bringing in huge revenues I personally believe that Google is the easiest and most convenient solution.