Understanding Google Analytics

Understanding Google Analytics We recommend you have analytics on your website. There are various different options for analytics. The most popular is from Google Analytics and has a free version which is suitable for almost all sites and a premium version which is...

What is an xml sitemap and why do I need one?

A sitemap is essentially a map of your website. There are two main types of sitemaps. The first is a html based map, which is designed for your end user to look at to help them find pages on your websites. The second type of sitemap is an xml sitemap and is designed...

Why isn’t my site indexed in the search engines?

There are various reasons why a website may not be indexed in the search engines, most obviously that the site is new, or that it has been ‘slapped’ by google, most typically for using what they regard as being dodgy SEO practices. This could either have been done by...

How to ensure your website is optimized for mobile

There are really two ways in which your website can be optimized for mobile now. The first of these is what has now become the most popular and that is to have what is known as a responsive design. A responsive design means that the content on your page changes size...

What does Domain Authority Mean?

When I first started working in the website arena, Page Rank was one of the most important metrics to determine how important your website is. Page Rank was originally developed by Google to evaluate how important a website is and it was the de facto definition for...