How to ensure your website is optimized for mobile

There are really two ways in which your website can be optimized for mobile now. The first of these is what has now become the most popular and that is to have what is known as a responsive design. A responsive design means that the content on your page changes size...

What does Domain Authority Mean?

When I first started working in the website arena, Page Rank was one of the most important metrics to determine how important your website is. Page Rank was originally developed by Google to evaluate how important a website is and it was the de facto definition for...

What are Meta Keywords? And do they matter?

Meta Keywords were at one stage a key part of the important meta tags to have on your website along with a title and description. As time went by however they began to be abused by the early search engine optimization people and the search engines stopped using them...

What is a well optimized Meta Description?

The Meta Description is added to your page using the meta description tags. Whilst this does not directly have an impact on search engine rankings, they are often used to display on the search engines what the website is all about. This is your opportunity to really...

Can you explain the title tag and why it matters?

The title tag plays an important part in Search Engine Optimisation and indeed Social Media. And indeed for the code that your website is written in to be valid, you need to have a title tag. Your title tag can’t be too long. No more than 50 – 60 characters and if...