How to make WordPress safer

WordPress is an incredibly powerful Content Management System, however as it is open source and written in the PHP computer language it means that it is possible to have your site be hacked.  There are various things that you should consider doing to make this less...

Understanding Google Analytics

Understanding Google Analytics We recommend you have analytics on your website. There are various different options for analytics. The most popular is from Google Analytics and has a free version which is suitable for almost all sites and a premium version which is...

What is an xml sitemap and why do I need one?

A sitemap is essentially a map of your website. There are two main types of sitemaps. The first is a html based map, which is designed for your end user to look at to help them find pages on your websites. The second type of sitemap is an xml sitemap and is designed...

What does Domain Authority Mean?

When I first started working in the website arena, Page Rank was one of the most important metrics to determine how important your website is. Page Rank was originally developed by Google to evaluate how important a website is and it was the de facto definition for...

What are Meta Keywords? And do they matter?

Meta Keywords were at one stage a key part of the important meta tags to have on your website along with a title and description. As time went by however they began to be abused by the early search engine optimization people and the search engines stopped using them...

What is a well optimized Meta Description?

The Meta Description is added to your page using the meta description tags. Whilst this does not directly have an impact on search engine rankings, they are often used to display on the search engines what the website is all about. This is your opportunity to really...