Marketing Strategy

What is Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Vashon Media is here to help you promote your hotel, resort, restaurants and villas worldwide.

Your Marketing Strategy

When marketing your hotel you need to develop an indepth marketing strategy. To start with Vashon Media will do an indepth assessment to establish exactly where you are now and where you want to be going forward. We will start by taking a look at

  1. Who Your Customer Is
  2. What your market Is
  3. Who your Competitors Are
  4. Your Distribution Channels
  5. Your Action Plan – The Four P’s of Marketing. These are Product, Place, Price and Promotion
  6. Your Economics

With continued pressure from travel aggregator sites, sharing economy sites such as Air BnB and large hotel chains, the marketing strategy for an independent hotel is more important than ever before. If you are not happy with the results of your current hotel marketing plan, then please get in  touch. what you are doing to market your business right now, then get in touch. We would love to work with you to develop your marketing strategy.

Vashon Media is perfectly placed to help you develop a marketing strategy designed to bring you increased bookings in the months and years ahead.

Contact us for an initial conversation.