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Understanding Google Analytics

Understanding Google Analytics We recommend you have analytics on your website. There are various different options for analytics. The most popular is from Google Analytics and has a free version which is suitable for almost all sites and a premium version which is really only for the largest enterprise websites. When you add analytics to [...]

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There are various reasons why a website may not be indexed in the search engines, most obviously that the site is new, or that it has been ‘slapped’ by google, most typically for using what they regard as being dodgy SEO practices. This could either have been done by the existing owner of the domain, [...]

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There are really two ways in which your website can be optimized for mobile now. The first of these is what has now become the most popular and that is to have what is known as a responsive design. A responsive design means that the content on your page changes size and sometimes layout to [...]

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What does Domain Authority Mean?

When I first started working in the website arena, Page Rank was one of the most important metrics to determine how important your website is. Page Rank was originally developed by Google to evaluate how important a website is and it was the de facto definition for your domain’s authority. The scale went from 0-10 [...]

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The Meta Description is added to your page using the meta description tags. Whilst this does not directly have an impact on search engine rankings, they are often used to display on the search engines what the website is all about. This is your opportunity to really sell what your page is all about to [...]

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The title tag plays an important part in Search Engine Optimisation and indeed Social Media. And indeed for the code that your website is written in to be valid, you need to have a title tag. Your title tag can’t be too long. No more than 50 – 60 characters and if possibly aim to [...]

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