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Why should I care if my site is slow?

The speed in which your site loads has a major bearing on your visitor experience of the site, and according to recent signals from google it is now being considered as one of the many signals they use to rank your site.

Whilst having a very cool looking all-singing all-dancing website may seem like the best idea in the world to you, for your visitor what perhaps has the biggest bearing on their reaction to your website is how quickly it loads.

According to research 47% of visitors expect your site to load in 2 seconds or less and 40% will leave your site and go somewhere else if it loads in more than 3 seconds.

Indeed one much touted statistic is that if Amazon’s website loads 1 second slower it would lose around 1.6 billion dollars of revenue.

So your page loading time is important. There are various ways in which this can be mitigated. One of the most important is to ensure that images are properly optimized. Another is to ensure that there aren’t lots of different resources being loaded to get your website up and running.

This is one of the things that we look at when dealing with websites and it can be optimized in various ways.

To get a more in-depth look at how quickly your site is loading take a look at this tool from pingdom.com: http://tools.pingdom.com and if your site is very slow give us a call.

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