Links, keywords and pagerank used to be all the buzz when people first started talking about search engine optimization. Now we know that keyword abuse has caused search engines to crack down on keyword stuffing and on sites that make use of that sort of content.
Outbound links are also not as important as they used to be.
Pagerank has also become a more dubious metric since websites with a low pagerank can actually do far better in search engine rankings than some sites with a much higher pagerank.
–>> The bottom line is that content is the lifeblood of your website.
What this means is that strong content with valid keywords used appropriately will help your website to rank well overall. Gaming the system or trying to trick the search engine’s algorithms may work in the short term, but you need to think in terms of long range optimization that is done properly.
I can help you develop a strong content plan for your site or blog that will ensure that you get ranked and stay there over the long term.