On-page (or on-site) SEO refers to the things that you do to your pages/posts/website/blog that will make it more attractive to the search engines. Think of it as “dressing up” your website to impress the search engines so that they want to rank your website or blog higher than your competition for certain keyword phrases.
–>> Let’s use this example: You are in the real estate business and want to market your services to first-time home buyers. You want to rank well for the term “buy my first home”. If you are using proper on-page/on-site SEO, you would do things to your content to make it rank better in Google and the other search engines.
What kinds of things are important with on-site SEO?
Bold headers with your targeted keyword phrases
Appropriate ALT text on your images
Using keyword tags properly
Using SEO plugins (if using WordPress)
Using the proper keyword density in your content
Of course, there are other on-site SEO factors that I recommend, but the topic is a bit more in depth than a short email! I would love to give you more information that will help your site’s pages rank well and stay there. Give me a call or shoot me an email to chat.