Many business professionals don’t consider using press releases as a part of their marketing campaign online.  Press releases are often thought of as something that news organizations would use, so many professionals have no idea about the power they can bring to an online marketing plan One of the most important parts of marketing your [...]

One of the biggest misconceptions about marketing online is that you can just build a site, create the content and keep it ranking in Google with no problem.  The real truth is that you have to do things consistently online, both on your site and off your site, to keep the link juice coming from [...]

Google+ is a new social networking service launched by Google Inc.  Many believe this is an attempt to challenge the popularity of Facebook that engages over 800 million users. Similar to other sites, Google+ offers features such as “Circles” that group a person’s list of contacts.  An individual can create multiple “Circles”. For instance, they [...]

Today, I wanted to talk to you about on-page SEO because I think that many business professionals don’t understand this concept well. On-page (or on-site) SEO refers to the things that you do to your pages/posts/website/blog that will make it more attractive to the search engines. Think of it as “dressing up” your website to [...]